Ideas &

Ideas &

Ideas &

Insights

Insights

Insights

July 15, 2026

Color in Motion

The Color in Motion exhibition at the Academy Museum of Motion Pictures was a visually and sensorially rich exploration of color in cinema. Visitors moved between darkened, cinematic environments and bright, interactive spaces, experiencing color as both an artistic and emotional force.

Highlights included the Lumigraph—a hands-on color-and-motion instrument accompanied by a live symphony—and interactive light walls that encouraged movement, play, and dance. The mix of physical artifacts (film costumes, pigment swatches, camera technology) with immersive digital displays created a layered storytelling approach.

The overall feeling was one of wonder, joy, and creative freedom. The interactivity encouraged personal expression while remaining deeply connected to the cinematic heritage on display.

June 3, 2026

Julia Child

Testing swap

May 21, 2026

The Role of Design Systems in Scaling Brands

As brands grow, consistency becomes harder — but more important — to maintain. This is where design systems come in.

April 8, 2026

Why Collaboration Leads to Better Creative Work

Creative work thrives on communication. The best results come when clients and designers work as partners — not in silos.

March 12, 2026

The Case for Consistency in Brand Communication

Inconsistent brands confuse people. Consistent brands build trust. Keeping your message and visuals aligned is not about playing it safe — it’s about creating clarity.

Tomas —
Tomas —
Tomas —
Tomas —
Tomas —
Tomas —
Tomas —
Tomas —
Tomas —
Tomas —
Firma
Firma
Firma

“Technology should never get in the way of experience. The best code is invisible but it powers everything you see and use.”

“Technology should never get in the way of experience. The best code is invisible — but it powers everything you see and use.”

“Technology should never get in the way of experience. The best code is invisible — but it powers everything you see and use.”

— Tomas Reed, Lead Developer

— Tomas Reed, Lead Developer

— Tomas Reed, Lead Developer

We’re Firma — an independent creative agency based in London. We help brands shape their identity, tell their story, and create work that connects across every touchpoint.

We’re Firma — an independent creative agency based in London. We help brands shape their identity, tell their story, and create work that connects across every touchpoint.

We’re Firma — an independent creative agency based in London. We help brands shape their identity, tell their story, and create work that connects across every touchpoint.

We work closely with our clients to build brands that last and experiences that matter.

We work closely with our clients to build brands that last and experiences that matter.

We work closely with our clients to build brands that last and experiences that matter.

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Get the latest on branding, digital design, and creative
work — no spam, just good stuff.

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Get the latest on branding, digital design, and creative
work — no spam, just good stuff.

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